On the strength of more than $50 million in sales over the last 10 days, NBC Olympics has sold 96 percent of its advertising inventory for the upcoming Beijing Olympic Games, on pace to set records from past Olympics. NBC Universal has set a revenue target north of $1 billion for the 2008 Games.
Among the categories seeing the most movement in recent weeks are movies, consumer electronics, corporate imaging, telecommunications and retail, spurred by back-to-school advertising.
NBCU will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history. NBCU’s unprecedented Olympics coverage features the most live coverage in the United States (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history when the Games of the XXIX Olympiad commence on Aug. 8.
The coverage will be on seven NBC Universal networks: NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD, as well as NBCOlympics.com. NBCOlympics.com will feature approximately 2,200 total hours of live streaming Olympic broadband video coverage, the first live online Olympic coverage in the US.