NBCU chooses SinglePoint for mobile media campaigns


NBC Universal has selected SinglePoint to launch one of the biggest company-wide mobile marketing initiatives ever conducted by a media company. SinglePoint will execute campaigns such as mobile voting, sweepstakes, contests, "breaking news" text alerts, and the delivery of personalization content across NBCU properties, claiming the largest Interactive TV deal of its kind in the mobile marketing space. SinglePoint will be developing cross carrier iTV messaging events for NBC, CNBC, MSNBC, Bravo, Telemundo, USA, NBC Sports, NBC News, iVillage and venue-related activities for Universal theme parks.