NBC Universal launched a comprehensive, companywide effort to expand its commitment to create content specifically designed to educate and inform its audience on important health and wellness-related issues. The announcement was made by Jeff Zucker, President and CEO, NBC Universal, and is part of General Electric’s “Healthymagination” initiative. NBCU’s efforts in this new initiative will be led by Lauren Zalaznick, President, NBC Universal Women and Lifestyles Entertainment Networks.
“As recent events in the news underscore, timely access to news and information about health and wellness is vital to our audience. We are in a unique position to provide that information in ways that no other media company can, given the breadth of our assets,” said Zucker. “NBC Universal’s role in ‘Healthymagination’ is to provide access to timely, relevant, actionable content on health and wellness issues.”
A cornerstone of this commitment will be the creation of a new, daily program dedicated solely to health information, beginning in June on MSNBC, NBC Universal’s 24-hour cable news channel. The program will be anchored by world-renowned health expert and NBC News Chief Medical Editor, Dr. Nancy Snyderman. She will tackle everything from health and wellness tips and medical breakthroughs to in-depth looks at health policy as it makes its way through Washington. Dr. Snyderman will also bring her tips and medical advice directly to the millions of women in iVillage’s online community, adding her expert opinion to the site’s daily conversations around health.
Additionally, NBCU and the highly respected cardiac care facility, The Cleveland Clinic, are partnering on a research study to determine the power of consumer health education in affecting greater compliance with a recommended course of treatment.
Additional Highlights of the commitment include:
NBC News will make a significant commitment to providing its domestic and international audiences with critical news about health and wellness. This increased commitment spans the breadth of NBC News’ platforms including “Today,” “Nightly News,” “Meet the Press,” “Dateline,” MSNBC, MSNBC.com, NBC Mobile and NBC Radio.
Additional offerings from iVillage Networks:
*YourTotalHealth (www.yourtotalhealth.com) features expanded health tools, content, and community, as well as the Healthbeat blog (http://healthbeat.yourtotalhealth.com/) for daily essential health news and a just-launched video series (http://video.health.ivillage.com/player/?id=1093383) with NBC’s Medical Director Dr. Tanya Benenson.
*NeverSayDiet (www.neversaydiet.com) offers weight-loss and healthy living articles, tools and video for women who want to feel great, be well and love their body. The site includes workouts, before-and-after stories, a blog on body image and virtual coaches who offer daily tips to motivate and inspire. NeverSayDiet’s Summer Body Shape-Up Community Challenge (http://www.neversaydiet.com/summer-body-shape-community-challenge) kicks off May 18.
*NBC Digital Health Network’s Healthvideo.com (www.healthvideo.com) develops original weekly online videos to add to its existing library of over 2,000 original health videos. New health-oriented PSAs that feature NBC talent will be available soon.
*The Patient Channel has partnered with Safe Care Campaign to launch “The Safe Patient Series,” featuring two-minute tips to create awareness of patient safety and how to prevent infections during hospital stays.
*iVillage Networks has joined forces with the U.S. Department of Health and Human Services’ Office on Women’s Health for the 10th anniversary of their nationwide initiative, National Women’s Health Week (May 10 – 16), which encourages women to take care of their health. As part of this week-long event, iVillage and other sites within its network, including HealthVideo.com (www.healthvideo.com), Your Total Health (www.yourtotalhealth.com), Never Say Diet (www.neversaydiet.com) and Petside (www.petside.com) will feature health-related editorial content, video series and community board discussions.
*iVillage is also partnering with the Associated Press on a poll to take the pulse of American women across the country on the topics of health, body image and wellness versus beauty concerns. These findings will be available on the site at the start of Women’s Health Week, Monday, May 11th.
“The More You Know”:
NBCU’s “The More You Know” PSA campaign will focus its upcoming 2009/10 season on health and wellness. This multi-platform initiative will motivate millions of viewers to take an active role in improving and maintaining a healthy lifestyle.
“The Biggest Loser”
NBC’s hit weight loss series hosted by Alison Sweeney (“Days of our Lives”) and trainers Bob Harper and Jillian Michaels, continues to bring contestants together hoping to transform their bodies, their health, and ultimately, their lives. They shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000.
Oxygen Media’s new dance/weight loss competition series “Dance Your Ass Off,” premiering Monday, June 29 at 10:00 PM ET/PT, features full-figured contestants who incorporate dance to reach their ideal weight while working with a nutritionist and fitness trainers to achieve a healthier lifestyle, as well as a chance to win $100,000.
In addition, Oxygen and Crunch will produce a co-branded fitness DVD, distributed by Anchor Bay Entertainment, on sale at www.shop.oxygen.com and other retailers.
Also, Oxygen and iVillage have partnered to create a robust “Super 360” experience designed to get fans of “Dance Your Ass Off” moving and grooving their way to a healthier lifestyle.
“Inhale” is Oxygen’s daily morning yoga workout series hosted by yoga guru, Steve Ross. These one hour high energy yoga sessions which air Monday-Friday at 6:00 AM ET/PT are set to popular music and give viewers a power boost so they can start their day with a new feeling of wellness and energy.
The NBC Local Media stations provide extensive coverage on health and wellness issues in their daily newscasts and also feature regular health segments that air on a daily and weekly basis in the various markets. In addition, many stations participate in local health and fitness events and air additional coverage in support of those efforts.
Telemundo will join forces to promote this company-wide health initiative across all its platforms. The Hispanic network will launch the “El Poder de Su Salud” (“The Power of Your Health”) Health and Wellness PSA campaign and will broadcast weekly health segments in its national evening news (“Noticiero Telemundo”) and morning show (“Levantate”).