NBCU Digital Studios strike content deal with Netflix


Netflix announced that NBC Universal Digital Studios will produce for Netflix a series of online webisodes that provide an entertaining take on classic movies.

The broadband show, launching later this year and titled "I Love This Movie!" will highlight a classic film in each webisode that will introduce new audiences to some of the best of Hollywood's past.  New webisodes will appear every other week and will be 2-3 minutes long.

"'I Love This Movie!'" will be available for instant watching at the Netflix member Web site," said Robert Kyncl, VP/content acquisition at Netflix.  "As part of a three-series content partnership between Netflix and NBC Universal Digital Studios, 'I Love This Movie!' is the first short-form content to premiere on our service and provides Netflix subscribers with unique and entertaining recommendations for classic films."

"I Love This Movie!" will be available on two different areas on the Netflix site, both on the "Watch Now" section of the Netflix site, as well as in the site's regular subscription area.  "I Love This Movie!" is part of a three-series original broadband order, and is an original idea and production of NBC Universal Digital Studios.  Additional series will be announced later this year.

NBC Universal Domestic Television Distribution arranged the deal with Netflix's content acquisition group.