NBC Universal Domestic Television Distribution has sold “The Real Housewives” franchise to stations from NBC Local Media, Hearst Television and other broadcast groups in the nation’s top markets for the series’ Monday-Friday off-network syndication debut.
Bravo’s series, which gives viewers an up-close and personal look inside the lives of real women, is set to launch on local broadcast stations in fall 2010.
The series has already been sold in more than 60% of the country on local broadcast stations owned by NBC Local Media and Hearst Television, as well as other leading station groups including CBS, LIN, Local TV, Media General, Post-Newsweek, Raycom and Sinclair.
“The Real Housewives” has been sold to all 10 of the NBC Local Media broadcast stations; New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Washington D.C., Miami, San Diego and Hartford. The series has also been sold to Hearst Television stations including Tampa, Orlando, Sacramento, Kansas City, Baltimore, Cincinnati, Louisville, New Orleans and West Palm Beach.
Since its spring 2006 debut, “The Real Housewives of Orange County” has grown 189% in Women 18-49 and this summer “The Real Housewives of Atlanta” was #1 in its Thursday 10-11 p.m. time period against all cable programs in Adults and Women 18-49. “The Real Housewives of Atlanta is currently averaging 1.565 million Women 18-49 per telecast, according to Nielsen Media Research data.