NBCU Domestic TV clears “Real Housewives” in 85% of households


NBC Universal Domestic Television Distribution has sold “The Real Housewives” to local broadcast stations representing more than 85% of the U.S. for its initial run in off-network syndication starting in fall 2010.

New stations recently added include WDIV-TV Detroit (NBC), WCCB-TV Charlotte (FOX), WKRG-TV Mobile (CBS), WVTM-TV Birmingham (NBC), KASA-TV Albuquerque (FOX), KPRC-TV Houston (NBC), WBND-TV South Bend (ABC) and more.

Bravo’s breakout hit series, which gives viewers an up-close and personal look inside the lives of real women, has already been sold on local broadcast stations owned by NBC Local Media and Hearst Television, as well as other leading station groups including CBS, LIN, Media General, Post-Newsweek, Raycom and Sinclair.

It was previously announced that “The Real Housewives” has been sold to all 10 of the NBC Local Media broadcast stations; New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Washington D.C., Miami, San Diego and Hartford. The series has also been sold to Hearst Television stations including Tampa, Orlando, Sacramento, Kansas City, Baltimore, Cincinnati, Louisville, New Orleans and West Palm Beach.

Since its spring 2006 debut on Bravo, “The Real Housewives of Orange County” has grown more than 200% in Women 18-49 and the recently completed season 2 of “The Real Housewives of Atlanta” won the Thursday 10-11 p.m. time period against all cable programs in Adults and Women 18-49. “The Real Housewives of Atlanta” averaged 1.542 million Women 18-49 per telecast, according to Nielsen Media Research data, making it the #1 primetime series among all cable networks.