NBCU launches global campaign for "Heroes"


NBC Universal has launched a company-wide initiative to showcase NBC's series "Heroes" with the "Heroes World Tour," which will kick off the Heroes: Season One DVD and HD DVD release in domestic and international markets and feature the cast on a personal tour as production resumes on the drama's second season.  The news follows last week's announcement that unveiled a multi-faceted, 360-degree campaign shared by Nissan and NBC on behalf of "Heroes."

"Heroes" will be in stores on 8/28 for the DVD and HD-DVD launch of its first season in a seven disc set. In late August, cast members will continue the "Heroes World Tour" with personal appearances in various countries.  These cast members will travel to a variety of international destinations, including the following cities: Tokyo, Hong Kong, Singapore, Munich, Paris, London and New York City, as well as further stops yet to be announced.
Those actors on the North American leg of the tour will be at the NBC Experience Store in NYC on 8/28 to participate in signings of DVDs and other merchandise on the floor.

Earlier this month, Nissan and NBC announced a wide-ranging, robust marketing program for the second season of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships. 

Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue.  The effort will kick off with Nissan sponsoring the world tour in mid-August.