NBCU launches [email protected]


Lauren Zalaznick, named yesterday President, Women and Lifestyle Entertainment Networks, announced the launch of "[email protected]," a combination of media assets reaching women across multiple platforms.

This content and marketing initiative will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal as well as other female-skewing properties such as the "Today" show and certain NBC primetime programs such as "The Biggest Loser" and "Lipstick Jungle."

"We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day," said Zalaznick. "Anchored by four powerful brands – Bravo, Oxygen, Green, and iVillage, supplemented by the select "boutique" properties across the NBC Universal landscape – we’ve created a one-stop shop to deliver custom female 18-54 audiences with scale. "

With dedicated resources in the areas of content, research, sales and marketing, [email protected] will assist clients in developing integrated, targeted marketing campaigns. In addition to the network offerings across cable and online at iVillage, [email protected] will offer additional female-focused marketing opportunities including the "Today" show, NBC primetime programming, select content on cable properties such as CNBC, as well as utilize NBC Universal’s web and mobile properties.

Day-to-day sales efforts for [email protected] will be handled by Senior Vice President Susan Malfa, who will add this to her current responsibilities overseeing Bravo and Oxygen Ad Sales.