DISH Network and NBC Universal announced an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC O&O TV stations. DISH Network subscribers who have a DVR will be able to use their remote controls to request more information from advertisers about their products or to receive coupons for various product discounts.
As part of the agreement, NBC Universal will offer the ability to purchase ads with interactive trigger capabilities as a way to enhance their campaigns on NBC broadcasts delivered through DISH Network’s satellite service. The interactive triggers allow viewers to select an icon displayed during a spot that will take them to a page to obtain more info about the advertiser.
When finished, viewers are returned to their programming at the exact place they exited. The advertiser information page may contain details about a product, service or more. NBC will also be able to provide advertisers with detailed reports about viewer participation with DISH Network’s interactive products. Both DISH Network and NBC Universal will also continue to work together to develop new interactive products to serve future clients.