NBCUniversal has sold $1 billion of national television and digital advertising for its coverage of the London 2012 Olympic Games, the most ever for an Olympic Games and some $150 million more than the total for NBCU’s coverage of the 2008 Beijing Olympics. The figure includes ad sales across NBCU platforms that are airing the London Olympics: NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D channel.
The decision to live stream every athletic competition — more than 3,500 hours, including all 32 sports and all 302 medals — on NBCOlympics.com and, for the first time, on the NBC Olympics Live Extra app for both mobile devices and tablets, significantly contributed to NBCU’s ability to reach $1 billion.
Digital ad sales for London have exceeded $60 million, roughly three times more than the total for Beijing when NBCOlympics.com alone (no mobile or tablet) live streamed 2,200 hours and 25 sports. National television ad sales for London account for more than $950 million, up approximately $100 million from Beijing.
NBCUniversal is presenting 5,535 total hours of coverage of the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.
Coverage of the Opening Ceremony for the London 2012 Olympic Games begins Friday night at 7:30 p.m. ET/PT on NBC.