NBCU, PlayPhone partner to power mobile storefronts


PlayPhone, a leader in branded mobile entertainment, and NBC Universal Television Consumer Products Group, have launched a mobile storefront that enables consumers to enjoy content from their favorite NBC Universal television shows on their mobile phone.

Powered by PlayPhone, NBC’s mobile store offers consumers an assortment of theme song ringtones and wallpapers from shows including 30 Rock, Battlestar Galactica, Heroes, Law & Order, The Office and other classic shows such as Magnum P.I., Leave it to Beaver, and Saved by the Bell.

Users can text the unique keyword short code found on the NBC Store website to “33888” for nearly instant access to favorite mobile content. Pricing varies with content and a noted one-time fee will appear on the monthly wireless statement. The Mobile Store is located at http://www.nbcuniversalstore.com/?v=nbcu_mobile-store.