NBCU releases TAMi numbers for 11 shows

0

NBC Universal issued the first TAMi (Total Audience Measurement Index) of the fall season for the primetime shows "Chuck," "ER," "Heroes," "Kath & Kim," "Knight Rider," "Life," "Lipstick Jungle," "My Name is Earl," "The Biggest Loser," "The Office," and "Saturday Night Live Weekend Update Thursday."


First launched in August for the Beijing Olympics, the TAMi is designed to measure media consumption of a single program across multiple platforms (including network and cable television, online, video on demand and mobile). Over the next few months, NBC will announce additional programs that will be included in the daily TAMi report. The TAMi will be available on a daily basis at the NBC Media Village homepage on the right under "Spotlight" http://nbcumv.com/