She has joined the NBCUniversal Television & New Media Distribution and NBCUniversal Domestic Television Distribution divisions as Senior Vice President, Marketing and Brand Strategy, it was announced by Frances Manfredi, President, NBCUniversal Television & New Media Distribution, U.S. & Canada and Valerie Schaer, Executive Vice President, Creative Affairs, NBCUniversal Domestic Television Distribution to whom Fisher will report.
In Fisher’s new role, she will oversee the creative direction and brand strategy for both divisions. Fisher will be responsible for the development of creative marketing on-air, print and online promotional strategies for first-run syndicated series launch campaigns. In addition, Fisher will lead advertising campaigns, produce sales presentations and oversee brand development initiatives, working closing with both divisions’ programming development, distribution sales, research and advertiser sales teams. Fisher will be based in New York City.
“Bear is an extremely talented executive bringing her unique wealth of experience and innovative vision to our group,” said Manfredi. “Bear will be an integral part of the team as we work to strategically monetize NBCU’s vast portfolio to linear and digital platforms.”
Fisher has been with the company for over 12 years and for the past two years she served as Senior Vice President, Brand Strategy and Creative Director for The Style Network.