NBCUniversal: Upfront About Its Universal Appeal


NEW YORK — It may be a damp and dark day in midtown Manhattan, thanks to steady rain and temperatures in the 40s, but NBCUniversal did its best to demonstrate to advertising clients, marketers, ad shop heads and even an agent or two – as well as invited press – that its programming is hot.

NBCUniversal, unlike any other media company in the U.S., can target multicultural groups in ways few others can. Thanks to its Telemundo arm, it can deliver Hispanics regardless of language preference. Thanks to Bravo, it can target the LGBTQ community.

What stood out for NBCUniversal at its official 2019-2020 Upfront event, held Monday morning (5/13) at Radio City Music Hall?

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