Television and Internet marketing maven Maryam Banikarim has been named Sr. Vice President and Chief marketing Officer of Gannett Company. She joins Gannett from NBCUniversal, where she was Sr. VP of Integrated Sales Marketing. Before that she was Chief Marketing Officer for Univision.
“Maryam is an outstanding marketing executive with a proven track record of success across a wide range of media. She understands how a media company can be an effective marketing partner for its clients which is key to our solutions based sales efforts. Maryam’s creativity, entrepreneurial spirit, and ability to make things happen will help us continue to drive growth across the company,” said Gannett President and COO Gracia Martore.
“I am excited to be joining the exceptional and dynamic team at Gannett and to be part of the company’s transformation strategy. The company’s powerful brands across broadcast, digital, mobile and publishing afford advertisers reach and engagement but also national and local insights into today’s consumers, something that is increasingly important to marketers. This is an incredibly exciting time for all of us in the media business and being part of a team committed to paving the way forward is a once in a lifetime opportunity,” said Banikarim.
In her previous job at NBCU Banikarim worked across the company’s portfolio to develop custom, innovative ad sales solutions on behalf of clients. She also oversaw marketing for NBCUniversal and the company’s cross-platform initiatives including Women at NBCU, Green is Universal and Healthy.
At Gannett she will be responsible for all companywide marketing, communications and research efforts. Banikarim will also be a member of the Gannett Management Committee.
