NBCU’s One Platform Gets Plugged In To 4C


Global data science and marketing technology company 4C has partnered with NBCUniversal on innovation for NBCUniversal’s One Platform.

“The combination of 4C’s market-leading technology and the unparalleled scale of NBCU will allow advertisers to optimize their investments and reach their target audiences across all screens,” 4C says.

As consumer viewing habits change, 4C provides intelligence for brands to orchestrate audiences, creative, planning, activation, measurement, and optimization, the company adds.

“NBCU is partnering with 4C to introduce a groundbreaking cross-platform optimizer for unduplicated audience reach across linear and digital media,” says Chicago-based 4C. “Through One Platform, brands can leverage 4C’s technology to create intelligent, reach-optimized cross-channel plans across NBCU’s premium video portfolio of linear, long-form, and short-form video.”