NCAA couldn’t beat ‘Dancing with the Stars’; ‘Castle’ finished #1


Up against CBS’ coverage of the 2010 NCAA Basketball Men’s Championship Game on the night, ABC stood as Monday’s most-watched network for the 3rd straight week (18.1 million) and qualified as the #1 non-sports net with Adults 18-49 (4.4/12).  The Network’s results jumped over the year-ago Monday by 3.1 million viewers and by 22% in Adults 18-49 (15.0 million and 3.6/9 on 4/6/09).

ABC’s Dancing with the Stars finished as Monday’s #1 regular program and won its time period for the 3rd consecutive week with Total Viewers (20.9 million) and Adults 18-49 (5.0/14).  In fact DWTS posted its strongest-ever performance on the night of the NCAA Basketball Men’s Championship, surging by 1.0 million viewers and by 9% in Adults 18-49 over the year-ago night against the game (19.9 million and 4.6/12 on 4/6/09).
For the 3rd week in a row, ABC’s Castle finished #1 series in the 10 o’clock hour in both Total Viewers (12.3 million) and Adults 18-49 (3.0/8). Castle’s numbers were way up over its performance on the same night last year opposite the NCAA Basketball Championship, as the ABC sophomore drama built its numbers by over 3 million viewers and by 30% in Adults 18-49 year to year (9.0 million and 2.3/6 on 4/6/09).  

(source: information from ABC)