NCAA Division I most-watched tournament since '05


CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV is the most-watched tournament since 2005, averaging 9.4 million total viewers, +11% from 8.5 million total viewers for CBS Sports’ 2010 coverage.

The overall tournament average-to-date, including the FIRST FOUR(r), is a 6.0/13 rating/share, +11% from a 5.4/12 for 2010, according to Nielsen Fast Nationals. 

The 6.0/13 is the highest average rating for the NCAA Tournament through the Sunday regional finals since a 6.3/14 in 2005.

Coverage of the regional finals on CBS on Sunday, March 27 averaged 12.6 million total viewers, +6% from 11.9 million viewers from CBS Sports’ coverage in 2010. 

This year’s 12.6 million is the highest viewer average for the Sunday regional finals since 2005 (UNC-Wisconsin; Michigan State-Kentucky – 2OT). 

Sunday’s regional finals earned a household rating/share of 7.6/16, even with 2010.

(Source:  CBS – Nielsen Media Research, based on Fast National Data, Live +SD data stream.  2011 NCAA Tournament Dates, include First Four telecast gross.  Dates of NCAA Tournament:  2011 3/15/11 – 3/27/11 vs. 2010 3/18/10 – 3/27/10.  2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV.  Dates of the NCAA Tournament historical audiences, CBS 1994 through 2005 based on Live data.  2006 through 2010 based on Live + SD.  2003 based on CBS / ESPN average of First Round)