It’s almost hard to imagine the National Collegiate Athletic Association (NCAA) and Cumulus Media-owned Westwood One not having an audio content distribution partnership.
Thanks to a new deal, there won’t be any need to even think about such a scenario.
A multi-year renewal is in place, “maintaining Westwood One’s place as the official network audio broadcast partner of the NCAA for many years to come.”
Westwood One has broadcast the NCAA Men’s Basketball Tournament since 1982 and every game of NCAA March Madness on multiple platforms since 2005.
Under the terms of the deal, Westwood One retains exclusive broadcast radio, digital audio, distribution, and licensing rights for all 90 NCAA Championships, including the NCAA Men’s and Women’s Basketball Tournaments and the Final Fours.