'NCIS' opened Tuesday for CBS and they dominated


“NCIS” is the Night’s #1 Program in Viewers. “NCIS: Los Angeles” Places First at 9:00 PM in Adults 18-49 with Gains Over Premiere Week in Viewers and Key Demographics

The Second Season Premiere of “The Good Wife” Sweeps its Time Period in Viewers, Adults 18-49 and Adults 25-54 with Significant Increases
Over May’s Finale

CBS won Tuesday in viewers and adults 25-54 for the second consecutive week behind the Network’s drama lineup of NCIS, NCIS: LOS ANGELES and the season premiere of THE GOOD WIFE, according to Nielsen preliminary live plus same day ratings for Sept. 28.

NCIS was first in households (11.3/18) and viewers (18.74); it was second in adults 25-54 (5.3/14) and adults 18-49 (4.0/11).  NCIS was Tuesday’s #1 program in viewers. 

At 9:00 PM, NCIS: LOS ANGELES was tied for first in adults 18-49 (3.7/10, with ABC) and second in households (10.0/16), viewers (16.45m) and adults 25-54 (4.9/12, -0.2 behind ABC).  Compared to last week’s season premiere, NCIS: LOS ANGELES was up +3% in households (from 9.7/15), +2% in adults 25-54 (from 4.8/11), +9% in adults 18-49 (from 3.4/09) and added +690,000 viewers (from 15.76m, +4%). 

At 10:00 PM, the season premiere of THE GOOD WIFE (P) was first in households (8.3/14), viewers (12.89m), adults 25-54 (3.6/10) and adults 18-49 (2.5/07).  Compared to its season finale in May 2010, THE GOOD WIFE was up +19% in households (from 7.0/12), +20% in adults 25-54 (from 3.0/08), +25% in adults 18-49 (from 2.0/06) and added +2.28m viewers (from 10.61m, +21%). 

For the night, CBS was first in households (9.9/16), viewers (16.03m), adults 25-54 (4.6/12) and second in adults 18-49 (3.4/09).
Estimated Increases in Viewers and Adults 18-49 Versus Live Plus
Same Day Results

Total                                        Total
Viewer Lift     Live +7         A18-49 Lift     Live +7
NCIS                                       +2.27m            21.01m            +0.8                 4.8                  
NCIS: Los Angeles                  +1.97m            18.42m            +0.8                 4.5      
The Good Wife                        +1.89m            14.78m            +0.5                 3.0

Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing.  CBS Research has provided audience estimates below, representing total audiences for each CBS program including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

(source: CBS)