The six RADAR-rated network radio companies have formed The Network Radio Compliance Council (NRCC) to “promote effective, reliable reporting and stewardship of network radio audio commercials and programming.”
The mission is to establish best practices–providing advertisers, agencies and radio stations with better tools for the placement and reporting of commercial audio. NRCC will host quarterly meetings with invited guests, including radio vendors, agencies and other network radio companies.
Meg Montury of Premiere has been elected chair and Chris Buehler of Dial Global as Vice Chair.
“Given the vast industry experience of members of this council, we are excited to be working together as an industry to enhance the accountability of Network Radio. Technology over the past five years has enabled us all to deliver even more precision and accuracy for our clients. The NRCC can only further solidify these efforts,” said Montury.