Paving the way for a 21-country debut in Q1 2012, Simon Fuller’s XIX Entertainment, Jennifer Lopez, Marc Anthony, and Jamie King, in collaboration with BlackBerry, named the first three of 21 broadcast network deals with Univision in the U.S., Televisa in Mexico, and Caracol TV in Colombia for “¡Q’Viva! The Chosen.” Other broadcast partners will be announced soon.
Jennifer Lopez, Marc Anthony, and Jamie King are currently shooting the show and traveling throughout Latin America to meet outstanding Latin singers, dancers, musicians, and performers that they have discovered via their personal networks, grassroots efforts, and a social media campaign on YouTube and Facebook.
The series will document their transcontinental road trip to bring viewers the drama and intense emotions of the stories and personal journeys that they will uncover. It’s currently being filmed in English, Spanish and Portuguese.
“¡Q’Viva! The Chosen will be a spectacular showcase of Latin music and performance arts,” said Simon Fuller of XIX Entertainment. “We are bringing together all the most powerful brands and networks throughout the Americas to broadcast ¡Q’Viva! The Chosen in a unique collaboration where each country will program the show simultaneously. It will be a powerful statement confirming the growing importance of Latin culture.”
As part of the landmark agreements, Univision, one of the top five networks in the U.S. regardless of language and the only broadcaster to grow in the 2010-2011 season, has signed on to air the show in one-hour weekly episodes in Spanish.
In Mexico, XIX production and distribution partner Endemol has locked in Televisa, the largest media company in the Spanish-speaking world, to air the show. Televisa will air weekly 1-hour episodes of the show via its flagship network Canal de las Estrellas, which has 258 affiliates across the country.
For the Colombia market, XIX and Endemol have secured Caracol TV, one of the leading networks in Colombia, which has been the leader in tune-in market share and daily ratings since it began operations as a private network in 1998.
American Airlines, the official airline of ¡Q’Viva! The Chosen, will showcase its products and services in several episodes of the series. Integrations will occur organically at various airports throughout the U.S. and Latin America where the three hosts will be traveling in search for talent.
Official show sponsor BlackBerry has launched a ¡Q’Viva! The Chosen online content hub at www.blackberry.com/qviva, which will be the official home of all show information, photos, videos, applications, highlights and more. This is also part of the exclusive entertainment content that will be offered on the ultra portable BlackBerry PlayBook tablet, which is already available in Colombia, Mexico, Venezuela, Chile, Argentina, Panama, Puerto Rico and Peru, and is expected to reach other Latin American countries soon.
Additionally, ¡Q’Viva! The Chosen and BlackBerry will bring auditioning to the streets in select markets across Latin America to give those without access to technology the opportunity to video record their auditions on a BlackBerry PlayBook and upload them directly to the official YouTube page.