Aflac’s new television commercial, “Rehearsal” debuted during the college football game between the University of Georgia and Clemson. The game begins at 8:00 PM eastern and will be aired on ABC on 8/31.
In this new ad, the Aflac Duck, fresh off a debilitating injury that has kept him out of work, is rehearsing backstage to get the “word” out about the company that pays policyholders cash so they can focus on recovery rather than worry about their finances. The “word”, of course, is “Aflaaaac!”
“As many of our policyholders know, coming back from a debilitating injury is often met with a series of setbacks and successes, but you can never give up,” Aflac Executive Vice President and Chief Marketing Officer Michael Zuna said. “Our Duck is a little disappointed, but at least he is secure knowing that Aflac helps protect his finances. Keep tuned to your TV, because we are confident that he will return soon to being the iconic spokesduck that Americans have come to know and love.”
In January, Aflac initiated a new campaign called “Out of Work Duck” depicting the Aflac Duck, injured and unable to work. Since his accident, the Duck has been seen — but not heard — in several commercials chronicling his injury, recovery and therapy. In Rehearsal, the Duck is giving it his all but just can’t get the delivery right.
Following its debut, Rehearsal will air on all major national networks, cable networks and local television stations across the country. Aflac is once again a proud official partner of the Heisman Trophy and will continue to have a strong presence during network broadcasts throughout the college football season. Aflac’s Jon Sullivan tells RBR-TVBR:
–We are on Network Prime ABC, NBC, FOX and CBS
–We are on Kimmel, Letterman, Leno, Fallon among others in Late Night
–In cable we are on TNT, HGTV, Food, E!, FX, Syfy, Discovery, Science, Discovery ID, TBS, The Weather Channel, A&E, AMC, TLC, TVLand, WGN
–Also cable news we are on Fox News, MSNBC, CNN, Headline, and CNBC