Cracker Barrel Old Country Store says its new advertising agency of record is Euro RSCG Chicago. Euro RSCG Worldwide is the largest unit of Havas, one of the world’s largest ad agency groups.
Euro RSCG Chicago succeeds The Buntin Group, the Nashville agency that had handled the account for the past six years. Buntin Out-of-Home Media will continue to handle outdoor buying, planning, and day-to-day operations for Cracker Barrel.
“Everything about Cracker Barrel is authentic from biscuits to the décor and that makes the brand extremely attractive from a creative point of view,” said Joy Schwartz, President of Euro RSCG Chicago. “Both the restaurant and the retail aspects of Cracker Barrel provide many layers on which to build a genuinely integrated marketing plan.”
“We think Euro RSCG Chicago’s disciplined approach and depth of knowledge about our brand will enable us to take our marketing program to the next level,” said Chris Ciavarra, Cracker Barrel Senior Vice President of Marketing. “Their strategic insight and creativity are a great fit for our business and will enhance our already strong traditional marketing efforts.”
Euro RSCG Chicago, whose major accounts already include Citigroup, Sprint, Sears Holdings Corporation and Groupon, will handle advertising, media, digital, in-store and promotions duties for Cracker Barrel.