Cumulus Media’s Westwood One arm has signed a new deal that extends its partnership with Benztown, the international radio imaging company.
Westwood One and Benztown first partnered in 2011, creating one of the radio industry’s largest and highest quality collections of production and imaging libraries.
With the new multi-year agreement, Benztown will continue to provide radio imaging, production, voiceover, programming, and jingles services for Cumulus Media-owned radio stations and Westwood One syndicated programming. Westwood One will continue to represent the barter inventory for Benztown Branding, Benztown Voice, and Hollywood Radio Networks.
“We are committed to partnering with companies that provide best-in-class services for our affiliates,” said Suzanne Grimes, Executive Vice President of Marketing for Cumulus Media and President of Westwood One. “By extending our partnership with Benztown, our affiliates will be able to create the radio magic that listeners remember and advertisers seek for many years to come.”
Benztown President Dave “Chachi” Denes added, “We’re honored to extend our long-term partnership with Cumulus Media and Westwood One. Together, we share a passion to ignite the sound of radio brands and podcasts around the globe. We thank the Cumulus Media team for their support and belief in what we do and look forward to continuing to do our best work together – creating and building the most exciting brands in audio with the industry’s most talented professionals.”
