New AMEX spot showcases personal stories


American Express announced the launch of its latest television spot showcasing the power, feeling and value of membership as told through a collection of high-profile Cardmember stories. Singer-songwriter and musician Dave Matthews, actress Gwyneth Paltrow, film and television producer Brian Grazer and entertainer Tina Turner share personal stories about transitional moments in their lives and how their relationship with American Express played a meaningful role during those times.

The new spot captures the moments when they first received their American Express Card: the moment Dave Matthews discovers his inspiration; Gwyneth Paltrow attains her independence; Brian Grazer achieves true confidence; and Tina Turner achieves a sense of personal freedom. The spot, part of AMEX’s  “Are you a Cardmember?” brand campaign debuted on major broadcast outlets starting Thanksgiving day and can be viewed online at