New AR Integration From Matrix, WideOrbit


Media sellers now have real-time visibility into Accounts Receivable aging data through Matrix’s media ad sales platform, Monarch, from WideOrbit’s traffic and billing system, WO Traffic.

The new integration is designed to improve media companies’ bottom line by expediting cash flow, the companies note.

More specifically, the integration provides a graphical, Accounts Receivable data card that gives users the ability to review outstanding accounts by 30/60/90/120+ day aging periods, with deeper insights into the invoice details of the advertisers.

“Exposing this data from WideOrbit in Matrix Monarch’s dashboard will enable media companies to improve cashflow through streamlined collections, and in turn, reduce customer credit issues and optimize both the salesperson’s commission and the advertiser’s inventory options,” the companies say.

“Key to this integration is enabling our customers to increase their speed from prospect to cash, which inherently improves their bottom line,” noted Matrix CEO Mark Gorman. “In addition to protecting that revenue, our customers are also focused on saving time and money with enhanced interoperability, as well as more automated processes and workflows; and this new integration is just one of the many ways our team is delivering on that.”

By making the advertising invoice and Accounts Receivable aging information available, media companies can identify bad debt easier and faster, allowing them to take action sooner when alerting customers of potential default payments, Matrix and WideOrbit note.

“This integration with Matrix is part of WideOrbit’s commitment to ensuring consistent, reliable data across all tools and transactions,” said Eric Mathewson, Founder and CEO of WideOrbit. “Our joint customers are the real winners, gaining the ability to leverage their WO Traffic data within Matrix’s Monarch platform for improved visibility and more complete, actionable insights.”