New Boost Mobile campaign debuts on network, cable


Boost Mobile has debuted its latest campaign, which features a 20-foot tall giant who is having a rough time dealing with his oversized stature. Boost Mobile $50 Monthly Unlimited with Shrinkage can’t shrink all of the challenges associated with being a giant in a normal sized world, but it can shrink the monthly payments on his/her no-contract unlimited plan available on the Nationwide Sprint Network with on-time payments.

Last month, Boost introduced Monthly “Unlimited with Shrinkage.” For every six on-time payments, a customer’s monthly cost will shrink by $5, eventually getting down to $35 a month for unlimited nationwide talk, text, Web, e-mail, IM and calls to 411. A customer’s on-time monthly payment date is the same day each month and each on-time payment moves the customer’s monthly cost toward the lower monthly payment amounts. Consumers who miss their monthly payment date will not be penalized; they will not lose any on-time payments accrued toward the next Shrinkage payment milestone or lose any reduced monthly payment already achieved.

“Grocery Store”, the first spot, began airing early this month on 18 networks including ABC, FOX, Adult Swim, E!, A&E, ESPN, BET, Spike, Comedy Central and MTV. “Ice Skater,” the second spot, featuring a giant skating on thin ice, will begin airing later this month.

Creative was from Boost Mobile’s AOR, 180LA. The spot features the Samsung Seek available now for $149.99.