Shortly after the Deepwater Horizon accident, BP said it took to the airwaves with its “Voices of BP” campaign, featuring employees committing to the American people that “We would clean up the spill and help the Gulf Coast recover.” Then BP launched its “Voices of the Gulf,” which featured local business and community leaders promoting tourism along the Gulf Coast. The newest ads will once again feature BP employees. In the first, New Orleans native Iris Cross — a 29-year vet of the company who manages external affairs in Louisiana — reports on BP’s progress in the 20 months since the spill.
She talks about the $20 billion fund BP established for economic and environmental recovery and the $500 million dedicated to scientific research of the Gulf ecosystem. And she reminds viewers that the Gulf beaches and waters are open and the economies in the Gulf States continues to show improvement, nearly two years after the April 2010 oil spill disaster.
See the ad here:
BP’s creative is now shifting more of its messaging from cleanup to environmental and economic restoration. The latest nationwide TV effort highlights its progress on cleanup and restoration of the Gulf Coast region since the wake of the Deepwater Horizon disaster. The ad in the series, which debuts 12/26, comes as the cleanup phase of the Gulf of Mexico oil spill response is nearing completion with restoration projects including building and repairing boat ramps and restoring dunes.
“We made a commitment not only to restore the Gulf, but also to keep the American people informed of that effort,” said Geoff Morrell, BP America spokesperson. “We’ve made significant strides over the past year and believe it’s a good time to provide a progress report to the nation.”
BP is expanding the campaign into social media channels, including YouTube, Facebook and Twitter with additional custom content.