Warner Bros. Home Entertainment and Netflix announced an extension of their existing streaming content deal which will add a slate of catalog TV shows which will be available for consumers to watch instantly at Netflix. It also extends the existing license for catalog movies through 2011.
Netflix has acquired streaming rights – for a period of four years – to all 100 episodes of the Golden Globe Award-winning drama series “Nip/Tuck.” Netflix has also acquired streaming rights to the series “Veronica Mars,” “Pushing Daisies” and “Terminator: The Sarah Connor Chronicles,” among others.
“Our Netflix streaming relationship is a good example of the opportunities the digital space provides to make content available in new ways at appropriate points in the product lifecycle,” said Thomas Gewecke, President, Warner Bros. Digital Distribution. “This agreement establishes an additional stop on the economic chain for our library content while providing consumers with more convenience and choice.”
“Netflix and Warner Bros. have a history of innovation and partnership. This agreement breaks new ground for both of us in the area of subscription, commercial-free streaming of first cycle syndication network and cable TV shows. We are proud to make more movies and TV episodes from Warner Bros. available to Netflix members,” said Robert Kyncl, Vice President of content acquisition for Netflix.
Earlier this year, Netflix and Warner Bros. Home Entertainment announced an agreement under which new release titles on DVD and Blu-ray will be made available to Netflix subscribers after a 28-day window, giving Warner Bros. the opportunity to maximize the sales potential of those titles along with an extended revenue share period and Netflix the benefits of reduced product costs, significantly more units and better in-stock levels four weeks after street date. The agreement announced Thursday does not alter the previous arrangement with regard to the 28-day window for new release titles.
