Would you believe Sima Birach is buying Cole Porter? How about KOLE Port? OK, how about KOLE-AM in Port Arthur TX? That's what's happening down in the Beaumont-Port Arthur market. The niche AM specialist is getting the station from Ralph McBride's Citywide Media Inc. John Pierce of John Pierce & Co. represented Birach Broadcasting Corporation, and Media Services Group's Jody McCoy represented the seller in the 450K transaction.