New FreeWheel Ad Tech To Unify Linear, CTV Ads


NEW YORK — In a nutshell, it enables supply path optimization, custom audience activation and incremental reach across viewing platforms.

And, FreeWheel says, the product is unique as it incorporates segments based on parent company Comcast‘s viewership data “to equivalize audiences across linear and Connected TV.”

FreeWheel will be offering the product to political advertisers this year, with expansion to other business sectors at a later date.

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