An illuminated “KYW” Newsradio sign now hangs 14 stories above the city skyline at 400 Market Street in downtown Philadelphia. The sign, featuring both the KYW logo and the iconic CBS “Eye,” was hung over the weekend and faces east, making it visible from Camden, New Jersey, I-95 and the Ben Franklin Bridge.
The difficult process of hanging an illuminated sign above street level, particularly in the downtown area, took 5 years before receiving city zoning and art commission approval. KYW is now the only radio station in Philadelphia County to be granted this right.
“KYW is one of the most respected brand names in the Delaware Valley,” said CBS Radio Philadelphia’s SVP/Market Manager, Marc Rayfield. “We are honored to be a permanent part of the city skyline.”