The Viacom-owned network made the announcement Thursday. Michael D. Armstrong takes over as general manager of BET Networks. Jeanine Liburd has been appointed chief marketing and communications officer, a new role at BET, and Donna Blackman is now senior vice president of business operations.
Currently executive vice president and general manager of revenue and emerging brands for Viacom International Media Networks, Armstrong will assume his new role in July and be based in New York. He will report to BET Networks chairman and CEO Debra L. Lee.
“Today’s announcement outlines key changes to our operating structure that further solidify our position as a thriving global brand,” Lee said. “Michael exemplifies the values of strong, dynamic leadership – and his vast knowledge of our industry and how our audiences connect with content is unmatched. Known for their passion for our business and their strong experience in the industry, Jeanine and Donna have a proven track record of developing dynamic strategies that have accelerated growth, elevated brand awareness for BET and engaged consumers worldwide. These appointments will strengthen our ability to drive growth in ratings and digital metrics, achieve strategic goals, and deliver strong financial performance.”