New Lenovo spots debut during Olympic Games


Lenovo will combine the excitement of the Beijing 2008 Olympic Games with Lenovo’s most innovative technology in a series of television commercials designed to drive awareness of the company’s pivotal role in this year’s Olympic Games and demonstrate how Lenovo PCs are helping people originate ideas everywhere.

Four television commercials will debut exclusively on NBC to coincide with the Olympic Games in Beijing, China. Created by Ogilvy & Mather Worldwide in conjunction with Lenovo’s international marketing team, the commercials are designed to separate and elevate Lenovo from the balance of the cluttered PC category. The ads further reinforce Lenovo’s strong presence as a PC supplier to commercial customers via its ThinkPad product line and signal the company’s foray into the worldwide consumer business behind its new IdeaPad consumer PCs.
The new television ads titled, “Laser,” “Sumo,” “Troll” and “Castaway” will focus on specific features that are unique to Lenovo PCs such as spill resistant keyboards, one button recovery and facial recognition technology. Throughout the duration of the Olympic Games, the Lenovo commercials will run for a total of 175 times on NBC and its cable networks will be replayed online via NBC’s Olympic portal.

“The Olympic Games are an ideal way to show the strengths of Lenovo technology, service and innovation,” said Deepak Advani, senior vice president and chief marketing officer, Lenovo. “As an already established player in China, we are looking to the world stage of the Olympic Games as an opportunity to build brand recognition throughout much of the rest of the world – including the U.S., where we have recently introduced our exciting new IdeaPad consumer PCs.”

As Worldwide Partner of the Beijing 2008 Olympic Games and the Olympic Torch Relay, Lenovo is providing more than 30,000 pieces of computing equipment and nearly 600 engineers and technicians to support the successful management of the most complex sports event in the world.