New lifestyle network “be” announces first production


The question “To be, or not to be?” appears to have been answered. Newly formed “be Network,” an HD lifestyle network dedicated to yoga and wellness, has announced its first original production.

be announced that “A Moment of Wellness” will be offerd for distribution to local TV stations, websites, and mobile carriers at the upcoming NATPE 2010, being held January 26-27 at the Mandalay Bay Resort in Las Vegas.

In a related announcement, the company President and CEO Mark Goldman has named industry veteran James Abee as Vice President, Programming of the new lifestyle network. Abee, who has extensive experience as a television producer, director and programmer, has served as Goldman’s creative partner in the formation of be.

“James has played an integral role in securing talent, developing the programming strategy and overseeing initial production of ‘A Moment of Wellness.’ James is an incredibly talented creative executive with extensive real life experience with yoga and wellness principles,” said Goldman.

Abee most recently served as Director, International Programming & Special Projects for Current TV.

At NATPE, be will offer a series of 90-second news inserts, “A Moment of Wellness,” created to promote well-being in areas including diet and nutrition, yoga and fitness, alternative medicine, relationships and rejuvenation. be plans to gain distribution of the segments via morning, noon and early evening newscasts, catering to the wellness industry’s core demo of women ages 30-65. Stations subscribing to “A Moment of Wellness” will receive 12 high-quality HD inserts per month that can also be featured on the station’s website.

“Our goal is to provide broadcasters with timely, relevant information that will help to not only retain but increase viewership by satisfying the rapidly growing demand for wellness and lifestyle programming,” said Goldman.