New marketing boss for Coke


The Coca-Cola Company has named Joseph Tripodi to the position of Chief Marketing and Commercial Officer, reporting to President and COO Muhtar Kent. Tripodi was most recently Sr. VP and Chief Marketing Officer for Allstate Insurance Company, but he is no stranger to the beverage industry. He served as Chief Marketing Officer for Seagram Spirits & Wine Group from 1999 to 2002. His diverse resume also includes stints with The Bank of New York, Mobil Oil and MasterCard International. By the way, he was the chief architect for the "Priceless" campaign at MasterCard.

"I've always greatly admired The Coca-Cola Company and its brands and, like many others, have watched from the sidelines as they embarked on a transformational program to revitalize their business. It's a great honor for me to partner with such a strong and creative management team and to help contribute to future growth through successful alignment of the Marketing and Commercial Leadership functions," said Tripodi.