New-Music Seekers: Not Going To The Radio

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RBR+TVBR OBSERVATION


There’s always a way to make something that doesn’t look so great look downright peachy when one focuses on the positives. And, that seems to be what some in radio industry have done with new research distributed Thursday (7/17) from The Infinite Dial study from Edison Research and Triton Digital.

Say what you want about new music seekers and radio: They are few and far between, and if they’re going to the radio, it is because they grew up with “Radiogaga,” not Lady Gaga.

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