That sound you hear is advertising giant GEICO being bumped from its familiar No. 1 position in the cable Spot Ten, according to the latest Media Monitors chart. JC Penney leapfrogs the auto insurer to take the top rung with 50,825 spots on cable. (It’s probably a back-to-school thing) GEICO wasn’t far behind with 47,556. For the most part, this week’s ranking is a shuffle of last week’s, with McDonald’s and Allstate dropping out, and SKECHERS and Wendy’s sneaking in.
Here’s this week’s Media Monitors Spot Ten Cable report, in full: