Digital audio solutions platform Targetspot has officially removed the curtain on a new partnership with location intelligence and measurement company Cuebiq — a pact designed to bring new offline attribution capabilities to digital audio.
By working together, Targetspot and Cuebiq will provide U.S. advertisers the ability to accurately measure whether a digital audio campaign was effective in driving traffic to brick-and-mortar locations, as well as to identify and leverage actionable insights into the offline consumer journey, for improved media planning and sales cycle optimization.
Cuebiq uses first-party data from opted-in daily active users.
“At Targetspot, we are always seeking new ways to prove the value of digital audio in all its forms. As attribution technologies become smarter and more sophisticated, it became clear to us that Cuebiq was the right partner,” stated Dominick Milano, SVP of Sales and Business Development in North America, Targetspot.
Targetspot Client Strategist Michael Orfaly added, “Partnering with an independent, media-agnostic, location intelligence firm was important to our attribution strategy. Cuebiq’s data provides the insights we need to show our clients the real-world value of our digital audio campaigns.”
Targetspot is a division of Audio Valley. Its client lists includes Entercom’s Radio.com, Townsquare Media, Univision, Entravision, SBS, and Prisa.