New radio company going public


Sports Radio Event Network Inc. is not, however, a traditional radio company with AM or FM licenses. Rather, it provides live in-venue broadcasts at sports events. It is being spun off as a stand-alone company from SUN Sports and Entertainment, whose main business is promoting mixed martial arts events.

SUN is a classic penny stock. Lately the shares have been trading for around 11 cents. The company thinks that by separating the radio operation it will be better able to raise new capital and grow. Shareholders of SUN, which trades on the OTC pink sheets as SUNR, will get one share of the new radio company for each 10 shares of SUN that they own as of September 30th.

Sports Radio event broadcast service provides live audio content over a multi-channel network. The signal originates from live TV, cable, satellite and radio programs to exclusive branded commemorative radios. The company also has the ability to produce and broadcast its own custom content. To date, Sports Radio has provided its service to more than 40 professional and collegiate sporting events for organizations such as the: NFL, NBA, NHL and NCAA.

Sports Radio provided its In-Broadcast Radios for the 2008 NFL Super Bowl, one of the most watched sporting events in the world. Sports Radio also provided its In-Broadcast Radios for the 2008-2009 NFL Draft held at Radio City Music Hall in New York on April 29th – 30th, 2008.