New Research Suggests Culture Drives Digital Behavior


A new study released Thursday by the trade group focused on Hispanic marketing finds that one’s culture plays a significant role in driving digital behavior regarding how information is shared, how on-demand content is consumed, and which platforms are chosen.

The report from the Culture Marketing Council (CMC)Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, concludes that presence in cultural platforms, in-culture ads on mainstream sites, and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement.

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