It was hardly a surprise, but the NFL on Tuesday made it official that the New York market – specifically The Meadowlands in East Rutherford, NJ – will be the site of the 2014 super Bowl. That’s good news for WNYW-TV, since Fox will be airing the game.
Here is a list of the next four Super Bowls and the local station which stands to benefit most each year from its network having the broadcast rights to the game. Of course, many other local stations will rake in extra advertising for Super Bowl-related programming, not to mention the stations in the home markets of the teams which make it to the big game.
2011: Super Bowl XLV, Cowboys Stadium, Arlington, TX, Fox, KDFW-TV is the local Fox O&O
2012: Super Bowl XLVI, Lucas Oil Stadium, Indianapolis, IN, NBC, WTHR-TV is the local affiliate owned by Dispatch Broadcast Group
2013: Super Bowl XLVII, Louisiana Superdome, New Orleans, LA, CBS, WWL-TV is the local affiliate owned by Belo
2014: Super Bowl XLVIII, New Meadowlands Stadium, East Rutherford, NJ, Fox, WNYW-TV is the local Fox O&O
RBR-TVBR observation: The most valuable player for the 2014 Super Bowl may well be the local TV weather forecaster. Despite the desire to bring the game to the nation’s largest media market, the NFL owners are taking a big risk by scheduling a February game in a northern outdoor stadium.