Conductor Inc. is a search engine optimization specialist that essentially does pro bono work for the non-profit sector. The program, in its second year, has just been put at the disposal of New York Public Radio.
NYPR, which operates WNYC, WQXR, The Jerome L. Greene Performance Space and New Jersey Public Radio, joins previous recipients The National Kidney Foundation and Housing Works.
The purpose of the grant is “…to capture more site traffic, redirect staff resources to other marketing efforts and ultimately drive awareness and support for their causes.” The platform is called Conductor Searchlight.
“We know SEO is a great way to build awareness on the Web and we are grateful to receive this grant,” said Thomas Hjelm, Vice President of Business Development and Chief Digital Officer for NYPR. “It’s through the ongoing support of our membership that we’re able to produce great programming and deliver the best experiences across our digital platforms. We look forward to working closely with the Conductor Foundation to embrace digital marketing best practices and implement proven SEO strategies and tactics that will help New York Public Radio reach its marketing and fundraising goals as well as further its mission to engage new audiences.”
RBR-TVBR observation: What’s good for the noncom is good for every radio broadcaster. Obviously, this program is not going to go to very many specific noncommercial operators and to zero commercial groups, but the idea of finding the very best ways to make the internet work to the benefit of your radio stations should be an ongoing process.
We’ve been saying this for awhile, and we’ll keep on saying it: Cash money is moving from tradition media to the internet every day – all traditional media operators should be doing more than following the money – they should be doing their level best to be there waiting for it.