But how, one might ask, is the New York Times pointed forward? The answer is simple – as more and more of the newsgathering and disseminating business takes place on online, online is where NYT is gathering subscribers.
In fact, the company is close to achieving print/online equilibrium.
The company claims 1.1 million print-and-digital subs.
It has now crossed the 1 million threshold total for its digital-only subs.
CEO Mark Thompson stated, “This is a major milestone for our digital consumer business, which we launched in 2011 and has continued a strong and steady growth trajectory. It puts us in a unique position among global news providers. We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue. It’s a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism.”
Arthur Sulzberger, Jr., The Times’s publisher, added, “Times journalism has a broader reach and wider impact now than at any time in our history. It is for our many readers around the world, in particular for our many loyal paying subscribers, that we remain fully committed to a continued investment in original, quality journalism and in the innovative tools needed to extend its influence.”