Newest Nielsen Cable Network UEs Reflect ‘Worsening’ Trends


Halloween may be one month away, but the owners of cable TV networks and MVPDs — along with the American Cable Association‘s members — may have just gotten an unwanted scare courtesy of Nielsen.

The October 2017 cable network Universe Estimates were released by the ratings company on Monday, and they point to an ongoing decline in pay TV network penetration rates.

As Pivotal Research Group’s Senior Research Analyst for Advertising Brian Wieser indicated, the fall is led by lower traditional MVPD subscription levels.

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