NewFronts schedule is bigger than ever

The Interactive Advertising Bureau has revealed the schedule for the second annual Digital Content NewFronts, which will be held 4/29 through 5/3 in New York City. This weeklong series of presentations from digital content powerhouses promises to entice marketing and ad agency executives to view the latest opportunities available for brands to expand their consumer reach on digital platforms. IAB is managing the logistics for this highly anticipated event.

The Digital Content NewFronts six founding media partners – AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo! – will host events that feature native digital video content, alongside 12 other leading online publishers. Top ad-supported digital video publishers were invited to present at the event based on a survey conducted by the IAB among the top 200 ad agency media buyers.

Presenting publishers range from top digital native players represented by the founding partners, as well as some of the greatest networks in television history, several of the world’s best-known print publishers, as well as a select group of leading digital start-ups. In addition to AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo!, those on the slate to showcase original programming include Alloy Digital, Blip, Buzzmedia, CBS Interactive, Condé Nast Entertainment, Crackle at Sony Pictures Television, Digital Broadcasting Group, Disney Interactive, VEVO, Wall Street Journal, The Weather Company and Zynga. Each partner will host and manage their own independent, invitation-only event.