VCI Solutions, provider of sales, traffic and automation software systems designed exclusively for broadcast and cable station operations, announced that Newport Television, the 14th largest TV station group in the US, has expanded its relationship with VCI’s Orion Business System software across all of its 56 stations in 24 markets.
Newport was struggling with inefficient upstream reporting capabilities and was looking for one solution. After a competitive review, Newport selected VCI. Installations began in November and three channels in Mobile, Ala., were the first to go live, on December 1; all stations will be live by the end of January.
"With more channels to manage, we needed to maximize our resources to efficiently work with our Internet division and yield management pricing system," said Craig Millar, Newport’s senior vice president of operations. "VCI’s intuitive yet robust platform stood out as the best option to expand to all of our systems with minimal disruption to our current business. They’ve worked closely with us; we’re looking forward to realizing full benefits with all 56 stations."