News orgs need vacuum filler


Both the intensity and novelty of the prolonged 2008 election season was a boon to broadcast news, and had a positive impact on audience levels, which in turn had a positive impact on advertising sales. According to the Associated Press, there is some evidence that at least some organizations were able to take advantage of the attention to become a habit with their audience, all will be scrambling to keep numbers up without the drama of an election as an attraction.