With Ed Ansin’s WSVN-7 a dominant English-language source for local news, The E.W. Scripps Co. hopes to soon slice away some of the massive reach — and ad revenue at its WSFL-TV.
Now, viewers can receive a blend of headline news via a low-power TV station serving Miami-Dade County — another sign that TV news in a heavily Spanish-speaking market still means big bucks.
NewsNet, launched in January 2019, is heading to WDFL-18, which has been an unaffiliated Spanish-language TV outlet.
Now, viewers will be receiving traditional newscasts akin to the original “CNN Headline News” channel circa 25 years ago.
The addition of WDFL brings NewsNet to 45 DMAs, including New York, Los Angeles and Chicago.
“We’re thrilled to be working with WDFL TV as we continue to expand our reach,” said Eric Wotila, President of NewsNet. “We’re committed to bringing viewers a no-nonsense look at news – whether or not they subscribe to cable or satellite – and through our agreement with WDFL, we’re excited to be bringing this refreshing approach to news gathering to Miami.”
WDFL is owned by Paramount Broadcasting Communication. It’s Chairman/CEO, Francois Leconte, said, “It’s a great pleasure to be joining forces with NewsNet to bring 24-hour news to South Florida.”
— Adrian Zupp, with additional reporting by Adam R Jacobson